Extra-Ordinary Birthdays Case Study

Client Background:

Extraordinary Birthdays is a nonprofit organization dedicated to providing memorable birthday celebrations for homeless children in the Washington, D.C. area. Their mission is to bring joy and a sense of normalcy to children who may not otherwise have the opportunity to celebrate their special day.

Campaign Objective:

The primary goal of the "Making a Difference Is a Piece of Cake" campaign was to raise $5000 to support Extraordinary Birthdays' ongoing efforts in organizing birthday celebrations for homeless children. Additionally, the campaign aimed to increase awareness of the organization's mission and engage both existing and new supporters.

Approach:

Madison Creative Marketing Solutions collaborated with Extraordinary Birthdays to develop a multifaceted campaign strategy that not only focused on fundraising but also aimed to appreciate the organization's dedicated volunteers. The strategy included the following key components:

1. Campaign Video: A compelling video was created to showcase the impact of Extraordinary Birthdays' work and to convey the importance of supporting their cause.

2. Social Media Strategy: A comprehensive social media plan was implemented to amplify the campaign's message across various platforms, engage followers, and drive donations.

3. Contest Giveaway & Merch: To incentivize donations and collect new email leads, a contest giveaway was organized. Donors were entered into a drawing to win a custom cake valued at up to $250. We also developed campaign merch as a way to raise additional funds.

4. Volunteer Appreciation Event: A special event was organized to honor Extraordinary Birthdays' volunteers, who play a crucial role in making the organization's mission possible. The event included a unique "cake walk" activity where attendees could purchase tickets to participate and donate.

5. Thorough Execution: The campaign was executed meticulously, utilizing a combination of social media posts, newsletters (view newsletter), and web promotion to maximize reach and engagement.

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Results

Thanks to the concerted efforts of Madison Creative Marketing Solutions and Extraordinary Birthdays, the campaign exceeded its fundraising goal and achieved the following outcomes:

Exceeded Fundraising Goal: The campaign successfully raised more than $5000, providing vital support for Extraordinary Birthdays' mission.

Increased Awareness: The campaign helped raise awareness of Extraordinary Birthdays' mission and the issue of childhood homelessness, reaching a wider audience through social media and other promotional efforts.

Engagement and Community Support: The contest giveaway and volunteer appreciation event fostered increased engagement from both existing supporters and the broader community, demonstrating solidarity and support for the organization's cause.

New Email Leads: The contest giveaway effectively collected new email leads, expanding the organization's outreach and potential donor base for future campaigns.

Conclusion

The "Making a Difference Is a Piece of Cake" campaign, developed and executed by Madison Creative Marketing Solutions in collaboration with Extraordinary Birthdays, not only achieved its fundraising goal but also succeeded in highlighting the crucial work of the organization's volunteers. Through innovative strategies and community engagement, the campaign made a significant impact in supporting homeless children and spreading joy through birthday celebrations.